Amy Hershman of The Corcoran Group

Selling your NYC apartment

Thoughtful preparation, strategic pricing, and exceptional presentation, from our first walkthrough to the closing table.

Living room at the Cass Gilbert, 130 West 30th Street, a Chelsea condo

Selling begins before the listing

Successfully selling a home begins well before it reaches the market. I believe that thoughtful preparation, strategic pricing, and exceptional presentation are essential to achieving the best possible outcome.

Every property is unique, and so is my approach. I work closely with each seller to identify the improvements that will make the greatest impact, whether that means a fresh coat of paint, minor updates, or professional staging when appropriate.

My process

  1. Walkthrough and consultationWe walk through your home together and talk about your goals, your timeline, and what you need from the sale.
  2. Pricing strategyI study recent sales in your building and neighborhood, the apartments you will be competing with, and what makes yours different, then recommend a price and a strategy to support it.
  3. Preparation and stagingWe decide together what is worth doing, from paint and small repairs to professional staging when it will make a real difference. I coordinate the vendors.
  4. Photography and marketingI plan the photography, write the marketing, and target it to the buyers most likely to want your home. I also reach out directly to other brokers so the right buyers hear about it early.
  5. Showings and negotiationI am personally at the showings and open houses. When offers come in, I weigh price, terms, and the buyer’s strength, and I negotiate on your behalf.
  6. Contract to closingI stay involved through the contract, the buyer’s board package or condo review, and the closing, working with your attorney to keep everything on schedule.

Pricing starts with the numbers. See the latest Corcoran market reports for Manhattan and Brooklyn. If the home is part of an estate, read how I handle estate sales.

My experience

Every apartment has its own story, and every sale requires a thoughtful approach. Having represented sellers throughout Manhattan and Brooklyn, I understand that successful results come from more than simply putting a property on the market. It’s about the right pricing, presentation, marketing, and knowing how to connect with the buyers who will appreciate what makes a home special.

Over the years, I’ve worked closely with sellers on everything from preparing their apartments for sale and coordinating staging when appropriate to navigating negotiations and bringing transactions to a successful close.

Because I also represent buyers, I bring an understanding of what they’re looking for, what may give them pause, and how those considerations influence their decisions. That perspective helps me anticipate challenges and position each property to its best advantage.

Seller Representation
42 of my 88 verified sales were seller-side transactions, as of November 2026.
Proven Experience Across Price Points
Sales ranging from $645,000 to $4,995,000, including a full-floor Chelsea condo at the Cass Gilbert.
Manhattan & Brooklyn Expertise
Experience representing sellers across Manhattan, from Battery Park City to Harlem, as well as Brooklyn.
Professional Recognition
Recognized among Corcoran’s Top 25 agents companywide in sales and named Salesperson of the Year at Corcoran’s West Side Gallery in both 2022 and 2023.

See my current listings and past sales by neighborhood, or read my neighborhood guides to the Upper West Side, Lincoln Square, Chelsea, Boerum Hill, and Downtown Brooklyn.

“[Amy] took the time to understand our goals and positioned the property for success with expert guidance on pricing, staging and timing.”
Anjali S., seller
“[Amy] took great care in positioning our property in a way that attracted a variety of buyers”
Steve S., seller
“[Amy] was always available, always had excellent suggestions and was incredibly supportive.”
Melissa G., seller

Frequently asked questions

How do you decide on a listing price?

I look at recent sales in your building and neighborhood, the apartments currently on the market that buyers will compare yours with, and the details that set your home apart, such as floor, light, layout, and condition. The goal is a price that draws strong interest from the start.

Should I stage my apartment?

Not every apartment needs full staging, but almost every apartment benefits from preparation. Sometimes paint, repairs, and editing the furniture are enough. When staging will help buyers see the space, I recommend it and coordinate it.

How long does it take to sell an apartment in Manhattan?

It depends on the price, the building, and the season. According to Corcoran’s third-quarter 2026 report, Manhattan apartments that went into contract took 90 days on average. Co-op sales also need board approval after the contract is signed, which usually adds several weeks.

What costs should a seller expect?

Sellers typically pay the broker’s commission, their attorney, New York City and New York State transfer taxes, and any building fees such as a co-op flip tax or move-out deposit. Your attorney will confirm the exact amounts for your sale.

Do I need to move out before listing?

No. Many sellers live in their homes while they sell. I help you prepare the apartment so it shows well, and I schedule showings around your life.

Do you sell outside Manhattan?

Yes. I also sell across Brooklyn, including Downtown Brooklyn, Boerum Hill, Cobble Hill, Fort Greene, Clinton Hill, and Williamsburg.

This is general information, not legal or tax advice. Your attorney and accountant can advise on your specific situation.

Thinking about selling your NYC apartment?

Whether you’re preparing to sell or simply exploring your options, I can provide a personalized equity analysis based on recent sales, current competition, and what makes your apartment unique.

This is a broker’s opinion of value, not an appraisal.

Co-op or condo?

By sending this, you agree that Amy may contact you about your home. Your details are never shared or sold.

Whether you’re ready now or just starting to think about it, I’m happy to chat.

Portrait of Amy Hershman, Licensed Associate Real Estate Broker at Corcoran